ON OCTOBER 5, 2012, BLAINE BEGAN PERFORMING A 73-HOUR ENDURANCE STUNT, during which he stood ATOP A 22-foot HIGH PILLAR at pier 54 IN NEW YORK CITY, surrounded by A SYSTEM OF SEVEN TESLA COILS. the coils directed AN ELECTRIC DISCHARGE OF ONE MILLION VOLTS at him FOR THE ENTIRE DURATION OF THE PERFORMANCE. the event was live streamed, engaging over 400 million users worldwide.